Sometimes when you’re not seeing results, even when you’re pushing so hard, it’s very easy to want to give it all up. This post is not necessarily about tips and tricks on how to get things done, but more on your mindset because I’ve personally found that the way I approach certain situations in my mind, is what really helps move through the roadblocks when they occur.
1. Embrace uncertainty
Easy to say, but I believe that the uncertainty that occurs is part of the game of starting and running a business. Constantly focusing on avoiding uncertainty and trying create safety as you would have in the 9-5 situation, is usually what gets you stuck and stale.
In the past 7 years of starting and running businesses, i’ve found that the more I focused only on things I thought would create certainty, the harder it was to get results. Focusing more on being interesting, useful, and resonating with the people I wanted to work with is what started changing things.
It does not matter whether you’re a photographer, designer or coach, resonate first with people and aim to be interesting and useful. This is what helps you define your style and create the certainty you crave.
2. Focus on your actions, not your passion.
It’s all well and good to say you became a freelancer or solopreneur to do what you love, but what they never tell you before you make that jump, is that you only get to do what you love 20 percent of the time. The other 80 percent of your time, is spent doing marketing (in other words, being interesting and resonating with people) which is something you may not love so much, but is essential if you want to spend 20 percent of your time doing what you’re passionate about.
People only begin to care when they find you interesting. Things changed for me as a designer, when I finally got this.
Don’t just follow your passion, focus on being interesting and useful first.
3. Customers care only when you care
Sounds harsh, but it’s true. People do not really care until you begin to care.
Here’s what I’ve learned on my journey so far: when I’ve held back because I was not sure people would like something, I became stale and uninteresting.
I’ve learned that people I meet on my journey don’t care what I do in my life, as long as I’m making myself useful.
Don’t be afraid to be vulnerable from time to time. People resonate with people. The more people say: “wow, i’m going through the same thing” as they follow your journey, the more progress you’ll make in your business.
That’s the beauty of running a micro business. People don’t want you to be something you’re not, they just want you to be more of YOU and not be afraid to show it.